107. Effortless Efficiency: Simplify Your Marketing and Save Time Using AI

In this episode of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, a marketing expert and business coach, explores how AI can revolutionize the way women entrepreneurs approach marketing in their businesses. She emphasizes the importance of utilizing AI to achieve effortless efficiency, enabling greater impact and financial freedom. 

Throughout the episode, Melissa shares a step-by-step guide on using AI to create a comprehensive marketing strategy, from understanding the target audience and generating content ideas to repurposing content across multiple platforms. She demonstrates the process live, showing how to interact with AI tools to extract maximum value and tailor content to best fit client profiles. Melissa also offers one-on-one strategy sessions to help entrepreneurs implement these AI-driven marketing workflows in their businesses, aiming to level the playing field in the digital marketing landscape.

00:00 Welcome to the Doing Business Like a Woman Podcast
00:30 The Power of AI in Business: A CEO's Perspective
01:48 Effortless Efficiency: Simplifying Marketing with AI
06:00 A Brief History of AI: From Dartmouth to GPUs
09:55 Reframing AI as a Business Magnifier
15:19 Overcoming Barriers with AI: A Workshop Discussion
18:14 Streamlining Content Creation with AI: A Practical Workflow
27:05 Unlocking Business Growth: Strategies Beyond the Basics
28:11 Deep Dive into AI: Generating High-Impact Content Ideas
28:23 Exploring the Psychology of Your Ideal Client
31:10 Crafting a Year's Worth of Engaging Podcast Themes
33:37 From Ideas to Implementation: Streamlining Your Content Workflow
40:44 Leveraging AI for Content Repurposing and Distribution
46:23 Maximizing Your Marketing with AI: A Call to Action

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